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The Stack / Coding
v0 by Vercel
03 CreationYes for frontend work in the Vercel/Next.js world — v0 generates production-shaped React components, imports from Figma, and ships to Vercel without leaving the pipeline. It's a UI specialist, not an app builder: pair it with real backend work rather than expecting a whole product from it.
The job in the stack
The UI-generation seat: React/Next.js interfaces from prompts and Figma imports, native to the Vercel deploy pipeline.
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | $5/mo in credits, capped at 7 messages/day; token-metered usage |
| Plus | $30/user/mo | Entry paid tier since the $20 Premium plan was closed to new signups. $30 monthly credits + $2 daily login credits per user, all models, team collaboration, Vercel billing |
| Business | $100/user/mo | $30 credits/user + $2 daily login credits; training opt-out by default |
| Enterprise | custom | SAML SSO, role-based access, priority performance, data never used for training |
Pricing verified 2026-08-15. Plans change — the source of truth is v0 by Vercel's own pricing page.
Models & versions
- v0 platformToken-based credit metering (replaced fixed message counts); purchased credits last one year
The honest read
What works
- +Output is idiomatic React/Next.js with shadcn-style components — engineers accept it
- +Figma import closes the design-to-code gap for real teams
- +Deploy path to Vercel is one click because it is Vercel
- +Token metering made the free tier genuinely usable
What breaks
- −UI-first: databases, auth, and business logic are your problem
- −Credit burn on iterative prompting adds up — spec before you prompt
- −Entry price went from $20 to $30 when Premium closed to new signups — the cheap door is shut
- −Output assumes the Vercel/Next.js ecosystem; elsewhere it's less at home
Use it for
- →Next.js teams turning designs into components fast
- →Landing pages and dashboards on the Vercel stack
- →Developers who want AI UI generation their code review won't reject
Skip it if
- ×You need a full app with auth and data — Lovable or Replit build the whole thing
- ×Your stack isn't React — the output language is opinionated
Questions operators ask
?Can I still get v0 for $20?
Only if you already have it. Premium is closed to new signups — the entry seat is Plus at $30/user/mo. That changes the math against Lovable and Bolt at the low end, so re-run the comparison before you buy in fresh.
?v0 or Lovable?
v0 generates the interface; Lovable generates the product. If you have engineers and a backend, v0 slots into your pipeline. If you have neither, Lovable's Supabase-native full-stack output is the better starting point.
What changed
- Plan ladder restructured. The $20 Premium tier is sunset for new users; the entry paid seat is now Plus at $30/user/mo ($30 credits + $2 daily login credits), which absorbed what we listed as Team. Business holds at $100/user/mo and now advertises training opt-out by default; Enterprise is broken out separately. Free is still $5/mo in credits but carries a 7-message daily cap we hadn't listed. If you are on legacy Premium, you keep it — new operators pay $30.
- Freshness sweep — re-verified against v0.app/pricing: no changes. Free $5 credits, Premium $20, Team $30/user, Business $100/user, token-based metering all hold.
- Added to the stack (UI-generation seat). Verified: Free $5 credits, Premium $20, Team $30/user, Business $100/user; token-based metering, purchased credits valid one year.
Give v0 by Vercel a job
The UI-generation seat: React/Next.js interfaces from prompts and Figma imports, native to the Vercel deploy pipeline.
Try v0 by Vercel →Alternatives with different jobs
Lovable
03 CreationThe vibe-coding seat: full web apps with auth, database, and hosting from conversation, aimed at founders who don't code.
Bolt
03 CreationThe rapid-prototype seat: spinning up working web app drafts from a prompt, in minutes, in the browser.
Cursor
03 CreationThe hands-on coding seat: an editor where AI agents write, refactor, and navigate the codebase with you.